I never picked a lane.

I trained as an audio engineer, then spent the years since saying yes to the adjacent thing: photography, film, websites, campaigns, content platforms. Most recently I was Creative Operations Director at i-dac in Bangkok, part of the Hakuhodo group. Before that I was creative director and then head of production at an agency, and before that I ran a small studio of my own.

The jobs kept landing between disciplines: a campaign that needed a platform, a platform that needed film, film that needed sound. So the practice grew to cover both sides, making the work in photography, film, websites and audio, and building the archives, workflows and tools it lives in. Applied AI joined the production kit along the way. The clients have ranged from global brands to UN agencies, across APAC.

Right now I’m doing an MSc in System Design and Management at Keio University, expected 2027. The degree puts formal language on a systems practice that has run through the production and platform work for years. Alongside it I take on selected client work.

If there’s a thread through it all, it’s the first thing audio taught me: telling signal from noise. Most of what passes through a career turns out to be noise. The job, in every discipline since, has stayed the same: find the signal, and build the thing that keeps it. What I’m after now is fewer things, built to stay.