MAHER HAYFA
Maker · 拠点 · Yokohama / Bangkok
A maker in the older sense of the word: I bring things into being and care what they mean. Fifteen years of that has run through film, photography, audio and the platforms behind them, from a studio of my own to Creative Operations Director at i-dac Bangkok in the Hakuhodo DY Group. The through-line turned out to be systems, so I’m putting formal language on it with an MSc in System Design and Management at Keio, alongside selected client work in creative direction, content platforms and applied AI. These days I care more about whether a thing lasts than about the next campaign.
EXPERIENCE · 経歴
2025 – PRESENT
Independent Consultant
Yokohama / Bangkok
A four-month web performance and SEO overhaul for an automotive brand, engaged by i-dac: ran the audits, set the plan, and directed the development team through the fixes.
An AI-generated promotional video for a nutrition brand.
A property-showcase site for a development in Portugal.
JUN 2020 – JAN 2025
Creative Operations Director
i-dac (Bangkok), Hakuhodo DY Group
Technical build of EQ Archives, a dual-language content platform.
GA4, Tag Manager and Clarity dashboards and segmentation.
Brought generative AI into production for launches in Thailand and Australia.
Built in-house studios; ran delivery across UX, content and production.
JUL 2015 – JUN 2020
Creative Director, then Head of Production
Bamboo Labs
OCT 2012 – JUL 2015
Founder & Managing Director
Home Cooked Reels
Films for UN ESCAP and USAID.
Work for Anantara and Mövenpick.
A Dior installation, published in Dior’s magazine.
JAN 2011 – MAR 2012
Senior Client Production Manager
Pronto Marketing
JAN 2010 – APR 2010
Web Developer
PRTR
EDUCATION · 学歴
Keio University
MSc, System Design and Management · expected 2027
Middlesex University
BA (Hons) First Class, Recording Arts, Media and Film
SAE Institute
Diploma, Audio Engineering
SKILLS · 技能
System designContent systemsApplied AI & LLM toolingFigmaWebflow & WordPressHTML, CSS, JavaScriptGA4 & Tag ManagerAdobe Creative CloudLogic ProPhotographyFilm & videoAudio engineeringAnalytics & performance
LANGUAGES
English & German (native) · Thai (conversational) · French (basic)
RECOGNITION
Ventures of Creativity, Hakuhodo: finalist, top 3 of 100 global teams (2023–24) · Wanderlust Travel Photo of the Year: finalist (2016) · Shoot The Land Award (2014) · Featured in Condé Nast Traveler & Harper’s Bazaar
The public CV shows city-level location only. Full contact details are available on request.