EQ ARCHIVES
A dual-language content platform for Thai youth culture: editorials, film and events with a permanent home. I built it twice, first on WordPress, then again on Webflow when the brand repositioned.
OUTCOME
For five years the platform did its job: more than 1,500 pieces published, all dual-language, on a daily rhythm the editors ran themselves. The team wound down in 2025 and publishing stopped. The archive was complete when it did.
ROLE
I was the technical lead on EQ Archives, the publishing arm of EQ, a Thai youth-culture media brand at i-dac Bangkok, built to give the culture international reach through dual-language publishing. I designed and built the original site on WordPress and ran it day to day: publishing, maintenance, and training the editors to upload their own work. The platform was one part of a wider generalist role at EQ, but it was the part that was mine end to end.
PROBLEM
EQ published daily: long and short editorials, video interviews, short documentaries and event coverage, every piece written in Thai and translated to English. The content needed a permanent, navigable home rather than a social feed that buries work in a week. When the brand later repositioned, the platform had to follow: new identity, new domain, and a full rebuild, without losing five years of archive. Three requirements followed. Dual language had to live inside the model itself. The daily rhythm had to be one a small editorial team could sustain. And the platform had to outlive its builder’s involvement.
PROCESS
For the rebuild, the editorial leads designed the new look and had full creative freedom over it. I set the technical requirements their design had to carry: categories, tags, templates and the publishing workflow. Then I translated their layouts into a working Webflow build and migrated the complete archive from WordPress myself. Around the platform sat a full editorial operation, from staff writers and a social team to camera and production assistants, publishing on a daily rhythm.
THE CONTENT MODEL
Every piece is a record with shared fields. Thai and English live as paired first-class entries in one model, never as duplicated pages maintained by hand.
THE WORKFLOW
Draft, translation pairing, review, publish. The workflow was built so the editors publish daily without developer involvement.
THE REBUILD
For the rebrand the platform was rebuilt and the 1,500+ existing pieces migrated into the new model. Building on a managed platform, Webflow, traded custom flexibility for an editor experience non-technical staff could run. That was the requirement that mattered.
GOVERNANCE
Training and conventions, so the operation ran on the editors’ own rhythm from then on.
