THE SEVEN DEADLY SINS
Fourteen images for a Bangkok venue that lives twice: a tea room by day, a cocktail lounge by night. Seven bright frames for the daylight hours, seven darker ones built around the seven deadly sins for what comes after.
Belle’s Room is a venue in Bangkok’s Silom district with two lives. By day it served tea and cake in a room dressed in Rococo wallpaper and gilt frames. By night the same room became a cocktail lounge. The client wanted a narrative that could hold both.
At Bamboo Labs, Pavel Hacker and I developed the concept together: Marie Antoinette, twice. One set of seven photographs for the daytime, bright and jovial. A second set of seven for the night, darker, each frame built around one of the seven deadly sins. Same room, different appetites.
I ran the production end to end. I engaged the model agencies and freelance talent, reviewed the cards and ran the casting, and Pavel and I made the final calls together. I put the crew together, from lighting and grip to equipment and makeup, planned the blocking, shot the fourteen frames and retouched them.
The final sin is the campaign’s largest production: by day the whole house around one table, by night the full cast in one frame.
The photographs then set the terms for the website, which I oversaw: a site that changes its skin twice a day, daytime theme and nighttime theme, so the venue’s two lives carried through to the screen.